The consulting
arm of HBX
and applied AI.
GTMHeroes Advisory is the human counterpart to GTMHeroes.ai. The product gives sellers an AI-native spidey-sense for buyer behavior. The advisory installs that capability into your team - the rituals, the playbooks, the calibration loops, and the MCP-native agent architecture that make Human Based Experience and applied AI a daily practice rather than a slide.
Seventy-five percent of B2B deals die in No-Decision. Not because the buyer chose a competitor - because the seller never resonated enough for a choice to feel safe.
Templated scripts, monoculture playbooks, and volume-first outbound are the cause. The fix isn't another tool. It's a different operating model - one where reps calibrate to how each buyer thinks, decides, and processes risk.
Bolt-on AI makes it worse. Most teams have copilots, agents, and MCP servers piling up with no architecture, no evals, and no behavioral fit. We design the AI layer the same way we design the human one - around how buyers actually decide.
We exist to install that model inside teams that are ready to stop guessing.
Series B through Series D B2B SaaS revenue orgs.
Founders and CROs scaling past the first repeatable motion.
Sales leaders whose win-rate has been flat for four quarters or more.
HBX - Behavioral Intelligence for sellers - lives at GTMHeroes.ai.