Services

Six modules.
One operating system.

Each engagement plugs into our HBX framework - Human Based Experience - and our applied AI / MCP architecture practice. Stand-alone or sequenced. Scoped for revenue teams that have outgrown one-size-fits-all selling and bolt-on AI.

01

GTM Diagnostic

A 4–6 week forensic audit of your current sales motion through a behavioral lens.

  • 01Sales-call sampling and pattern review against HBX behavioral signals.
  • 02Funnel-stage friction mapping - where templates fail and intuition wins.
  • 03Diagnostic readout with prioritized leverage points and an implementation roadmap.

Best for: Series B+ teams stuck on plateau win-rates.

02

Behavioral Sales Enablement

Hands-on training for AEs and SDRs in psychological calibration and live-call adjustment.

  • 01Lens-type training across Visionary, Driver, Analyzer, and Connector buyer profiles.
  • 02Live call coaching and replayed micro-corrections.
  • 03Behavioral nudge playbook integrated into your existing CRM workflow.

Best for: revenue orgs scaling past templated outbound.

03

Applied AI for Revenue

Practical AI workflows installed where revenue actually happens - call prep, research, drafting, pipeline triage, forecast hygiene.

  • 01Use-case mapping across the funnel - cut the demos, keep the compounding work.
  • 02Model and prompt patterns tuned to your ICP, objections, and product narrative.
  • 03Guardrails, evals, and rep-level adoption rituals so AI usage actually sticks.

Best for: revenue orgs piloting AI ad hoc and seeing zero leverage from it.

04

MCP & Agentic GTM Architecture

Wire your CRM, data warehouse, docs, and tooling into MCP-native agents your sellers can trust in front of buyers.

  • 01MCP server design across Salesforce/HubSpot, Gong, Snowflake, Notion, and internal APIs.
  • 02Agent workflows for account research, deal review, and next-best-action - scoped, observable, reversible.
  • 03Governance: auth, scopes, audit trails, and human-in-the-loop checkpoints by default.

Best for: teams with an AI mandate from the top and no clear architecture beneath it.

05

Fractional GTM Advisory

Embedded strategic oversight for founders and CROs translating HBX and applied AI into culture.

  • 01Monthly executive working sessions and weekly async strategy reviews.
  • 02Hiring scorecard rewrites - calibrating for behavioral fluency, not credentials.
  • 03Board-level narrative coaching for GTM and AI-strategy milestones.

Best for: pre-Series C founders building a long-term sales motion.

06

Playbook Redesign

Retiring the generic sequence. We rebuild your sales materials around buyer psychology and AI-assisted execution.

  • 01Discovery scripts rewritten as branching behavioral frameworks.
  • 02Demo flows split by Lens-type to lead with what each persona actually values.
  • 03Proposal templates and AI-assisted sequences restructured to bypass No-Decision vacuums.

Best for: teams whose collateral hasn't moved the win rate in 18+ months.

Looking for the product?

HBX - Behavioral Intelligence for sellers - lives at GTMHeroes.ai.

Visit GTMHeroes.ai→

Not sure which module fits?

Most engagements start with a Diagnostic. We'll tell you which modules to sequence - or whether you don't need us at all.

Start an engagement